In Thailand, “Brown spirits” (like rum & whiskey) are seen as elite and expensive, while “white spirits” (like gin & vodka) are associated with hangovers, impurities, and poverty. A man named Tammawit “Tiger” Limlertcharoenwanich rises to the challenge to defy these stereotypes, creating a one-of-a-kind white spirit using local ingredients. In Thai mythology, the Great Naga are powerful, snake-like serpents that symbolize water and abundance. The brand Naga embodies both Thai culture and Tiger’s efforts to defy the white spirit stereotype by combining the Naga’s physical features with Buddhist temple architecture and textiles.