Brisk Iced Tea Rebrand

Brisk Iced Tea’s current design is marketed towards adult males with an energy-drink-like can design. I chose to redesign it with the intention of marketing Brisk as a healthier drink option compared to soda competitors. Using the tagline “a refreshing pick-me-up beverage” to appeal to a younger audience looking for a lighter drink and still contains caffeine to get through the day.