HEB Gideon’s Gold Organic Honey
Type: Packaging, Branding
Date: October 2024
Date: October 2024
Tools Used: Adobe Illustrator, Adobe Photoshop
Gideon’s Gold is a packaging project for the popular Texas-based grocery store chain, H-E-B, created to appeal to all families as an organic, all natural honey alternative with a friendly mascot as the face of the brand. Made to capture the fact that Texas is the #1 honey producer in the nation by incorporating Southern design elements and local bee farm pride.
From [ID]ENTITY - Fall 2025 Graphic Design Senior Show, motion sequence created by Cesar Flores, Sean Barresi, Felipe Ortega, and Stephanie Hang.