Archive
Athena Film Festival
Type: Fictional Logo Rebrand & UI Design
Date: December 2023
Athena Film Festival is a premier film festival based in Barnard College in NYC. They are dedicated to celebrating and elevating women’s leadership and advancing inclusion on screen. The festival features a program of narrative, documentary and short films, all featuring strong women protagonists as the center of the story.
Through this redesign, I wanted the logo, branding, and visual aesthetic to be captivating, dramatic, and cinematic.
Looking at the festival’s current logo and branding, I thought it lacked a strong, women-driven presence. It felt a bit bland and underdesigned compared to the festival’s mission.
The new logo icon takes the form of an abstract owl face to subtly symbolize “Athena”, the name of the festival and the iconic Greek Goddess. With the classic red dot symbol for film and camera lens.